BACKRS is a platform that connects activists and supporters. Supporters can choose to support any activists financially on a monthly basis. Activists, once their profile appeals to supporters, can rely financially on their supporters’ donations without having to provide tangible reward in exchange.
BACKRS calls the supporters "Backers". The logo's B and A stand for Backers and Activists. Backers support Activists forwards and strongly unite them.
To deliver strength, modernism, serious and dynamic feeling for overall design, bold and geometric shapes are applied with low contrast sans-serif typefaces.
Uppercase characters are more suitable than mixture of uppercase and lowercase characters to make the type looks strong, serious, and louder in terms of voice.
Spacing between characters or shapes are going to be condensed to make the design look strong and united.