Idea Overview
Dutch design is very straightforward, simple, and bold. It suits modern design nowadays to communicate visual ideas fast and clearly, is also able to be applied to different platforms, sizes on social media. With this notion on the logo, we are focusing on boldness and simplicity, yet with meaning behind the visual design plus core ideas for the organization empowering women in aviation around the world.
W + Growth Graph + Aviation
Dutch design features a lot of type choices as text-only design. According to this idea, a W character represents women, moreover with its shape, it can illustrate a growth graph as the organization is developing women to be more successful with positivity and aviation as the key factor. The beginning is lower than the peak because of to show the development.
P.S. N for Netherlands is hidden.
Color
Holland Orange is simpler, answers dutch design language, and also has historical meaning. Colors from The Netherlands flag now — red, white, and blue can be confusing with other countries.
Unused Visual Sketch Idea Options
1. Women Gender Symbol + Aviation
Universal symbol of women is the most recognizable icon in the world, good to be used with dutch-design essence, incorporated with the plane icon to simply represent aviation.
2. Women Gender Symbol + Finding + Aviation
Universal symbol of women is the most recognizable icon in the world, rotated to act as a magnifier icon that searches for aviation as the plane icon. To communicate in search of women in aviation.
Rough Sketch

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